New to Market

30 April 2024

APSCo launches manifesto to beat the skills crisis

The launch of the document took place at an invitation-only event at the House of Commons last week, with government ministers and a cross-party group of members of parliament and peers in attendance.

The trade body for professional recruitment has urged policy makers across the major parties to ensure they adopt its recommendations which are designed to tackle the country’s professional skills crisis, raise collective productivity and drive economic growth.

According to APSCo, the four key opportunities that need to be capitalised on include:

  • Creating the right workforce regulatory environment: through regulatory reforms which protect individual workers, drive economic growth and maximise productivity. This includes excluding highly paid contractors from the Agency Worker Regulations 2010 and reviews of Off Payroll IR35 and the employment status of the professional self-employed.
  • Supporting workforce skills growth, training and talent development: through access to more flexible modular training under the Apprenticeship Levy and a greater focus on financial support for regional hubs. Access to international skills also needs to be extended through flexible short-term ‘project’ visas for highly skilled workers and a greater focus on skilled immigration in trade deals.
  • Introducing policies that drive fairness and inclusion in the new world of work: to ensure legislation matches the pace of change in hiring and working practices. That includes legislating to boost ‘skills-first hiring’ practices and encourage people to rejoin the workforce through tax incentives on occupational health, mental health and health screening budgets.
  • Harnessing technology for the skills revolution: to drive economic growth, which includes building on the existing ‘AI in recruitment’ guidance to deliver recognised and auditable standards. Any such regulation should be in alignment with global directives and needs to hold AI developers and technology providers accountable for transparency and fairness in their products.

Tania Bowers, global public policy director at APSCo, said: “Research from our members, trusted partners and global strategic partners such as LinkedIn are all pointing to the same issue in the UK: a severe shortage of professional skills that is only growing. Businesses are facing a critical lack of workers, with IT, digital, engineering and healthcare some of the hardest hit remits. 

“For the country to remain competitive, our labour market needs to be world-leading, fair and flexible. Our manifesto outlines exactly how that can be achieved. In what is already proving to be a highly contentious general election year, it is crucial that the major parties have a plan in place to beat the skills crisis that’s prevailed for far too long in the UK.

“We’ve already started engaging with key policy makers across the core political parties – many of whom were in attendance at the launch event itself – and it’s encouraging to note that these recommendations are aligned to the thinking of many MPs and policy influencers. Politicians of all parties recognised that the recruitment and outsourcing sectors play a crucial role in the strength of the labour market and the UK economy. We are pleased to hear that APSCo’s manifesto aligns with the core ideas of the Conservative, Labour, Liberal Democratic and all parties that are looking to retain seats in Westminster,

Ann Swain, global CEO at APSCo, added: “I’m delighted at the responses to our manifesto launch. Thanks to our hosts Mark Pawsey MP and Peter Dowd MP, and Kevin Hollinrake MP, the minister for enterprise, markets and small business at the Department for Business and Trade who gave some valuable insights. I’m delighted that they all found our manifesto to be appropriately early and there was a huge amount of interest in our recommendations, particularly around Apprenticeship Levy reform and skills.”

Liberal Democrat peer Lord Newby, who is responsible for putting together the Party’s Manifesto, said “he was keen to hear more about our thoughts on talent, whilst Baroness Verma, a Conservative Peer with a keen interest in diversity, inclusion and women in business spoke with myself, keen to know more about our members’ activities in this area. 

“As (Kevin) Hollinrake, the minister said, private enterprise is the strong horse that pulls the cart of the economy and SMEs are critical to its success.

“Recruitment and staffing outsourcing are UK success stories – delivering innovation, expertise, opportunity and growth to the UK’s workforce. Working closely with companies and workers alike, APSCo UK and OutSource members are central to the growth and productivity of the UK’s key economic sectors. 

“But the UK economy and its staffing sector face significant challenges. Technology is changing the nature of the skills we need across the economy; AI and innovation is disrupting resourcing, with new jobs emerging requiring new skills from the labour market. 

“Equally, there are some long-standing challenges that make staffing the UK’s professional economy more difficult, from a limited supply of highly qualified talent to the complex and outdated workplace regulatory environment. Our Tackling the Professional Skills Crisis manifesto outlines how these challenges can be faced head on.”

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L-r: Ann Swain, CEO, APSCo and Kevin Hollinrake, minister for enterprise, markets and small business at the Department for Business and Trade ©APSCo

25 April 2024

NEW TO THE MARKET: 22-26 APRIL 2024

• Manchester-based tech start-up Flowlio has launched its project management SaaS solution and project management fundamentals training course. It is designed to empower organisations to deliver project outcomes. The cloud solution introduces a new approach that provides business assurance while its fundamentals training provides essential skills and tools which support people to collaboratively deliver effective change projects.

Hays, a leading provider of workforce solutions and recruitment services, is rolling out the Sonder early intervention platform to enhance support for its employees in the UK and Ireland. This initiative aims to streamline access to 24/7 integrated medical, mental health and personal safety assistance. Just eight weeks after its implementation, 34% of Hays employees across the UK and Ireland have activated the service, marking a six-fold increase compared to Hays’ previous wellbeing offerings.

The Sonder app offers immediate access to a dedicated team of safety, medical and mental health professionals through chat messaging or phone calls, ensuring timely assistance for individual employees and their immediate family members at the touch of a button.

• Global talent solutions provider The IN Group has opened new offices in Miami, Florida and Denver, Colorado as part of a major US expansion drive for talent brands Investigo and BioTalent. The new offices will be led by medical communications expert Elizabeth Bevan in Miami, and Jessica Petersen and Trey Hanley in Denver, increasing the company’s US headcount to 53. These offices will help The IN Group better serve customers in these regions alongside other locations in New York, Philadelphia, Boston and San Diego.
 

19 April 2024

Two US locations offer a new Scene for tech recruiter

According to a company statement, the new office locations will support Scene’s strategic expansion into the US and enable the company to better serve its US-based clients, as well as other clients hoping to enter the US market.

Three experienced employees have relocated to the US, including Pete Miller, Scene’s founder. The team brings with them a combined 30 years’ experience in talent, and a track record in advising early-stage companies on how to build high-performing teams.

Spearheading the US launch from New York, Miller says: “I’m excited to be driving our US expansion at this important time… I’m looking forward to growing the team to build on this success and establish Scene as a leading talent and growth partner to fast-growing technology companies in North America.”

In tandem with the New York office launch, Sandra Arezina will lead Scene’s go-to-market team in the US in Los Angeles. And joining her in the Los Angeles office is Ellie Shaxon, head of product, US.

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17 April 2024

British Airways Speedbird Pilot Academy programme opens for new applications

This follows an unprecedented response to its first year intake, which saw more than 20,000 applications for just 100 places.

The Speedbird Pilot Academy initiative, part of the airline’s £7bn investment across the business, is aimed at levelling the playing field and making a career as a commercial airline pilot a realistic option for all, removing the previously prohibitive cost barrier of individuals having to pay for their training themselves.

Simon Cheadle, British Airways’ director of flight operations, said: “We know from the overwhelming response and high standard of applications we had in the first year of Speedbird Pilot Academy, that there are a lot of talented people who just need a little bit of help to achieve their dream of becoming a commercial airline pilot – and we are pleased to give them that opportunity.

“We want to continue to attract the very best flying talent and our investment in this programme will help to ensure our future generation of pilots for years to come.”

Candidates will be able to apply for up to 100 places on the programme – that will see the approximate £100k cost of their training covered entirely by the airline – through the British Airways careers site.

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4 April 2024

NEW TO THE MARKET: 1-5 APRIL 2024

• Global hiring platform Indeed is introducing new AI-powered products and features to make the hiring process faster, simpler and more efficient for both employers and jobseekers. Its Smart Sourcing AI-powered product enables employers to source an active talent pool of nearly 300 million workers globally, based on profiles and CVs shared on the platform. The AI-powered matching engine instantly recommends the best candidates for a job based on an individual’s skills, experiences and qualifications. Employers can then quickly review matched candidates, directly connect with them, and hire faster.

UBIO, a web automation platform that connects websites to enhance the user experience and improve the speed of online interactions, has launched its new platform for job boards. The platform has been designed to reduce “friction” for job applicants, provide a competitive advantage to job boards, while also offering hiring organisations with greater potential to reach quality candidates.

Vercida Consulting, the DE&I inclusion expert, has rebranded as FAIRER Consulting, which will be led by Dan Robertson to support its growth as a global inclusion company. Hays, the specialist in workforce solutions and recruitment, who purchased a majority stake in FAIRER in 2023 will be supporting the growth of the consultancy as it expands out of the UK and Europe into markets such as the US, Australia and New Zealand, and Germany.

The repositioning of FAIRER (Fairness, accessibility, inclusion, respect, equity and representation) will provide clarity as they support global businesses to diversify their talent pools and to create inclusive work cultures in three key areas: education, leadership and consulting.

26 March 2024

NEW TO THE MARKET: 25-30 MARCH 2024

• Digital identity security specialist ID Crypt Global has launched its early access Authentic Media Protection program (AMP). With AMP, the creator of an original image is able to link a verifiable digital identity to any file they produce, incorporating branding and website URLs in the process. The free-to-use web browser extension provides a visual overlay for ease of authentication and can work across any information sharing platform such as X, Facebook or Instagram.

• Global matching and hiring platform Indeed has launched Specialist Media Networks to help employers hire for competitive and hard-to-fill roles. The industry-specific Specialist Media Networks enable employers to reach more candidates with specific, in-demand skills. Tech Network, the first of Indeed’s Specialist Media Networks, focuses on the tech sector – an industry where many roles are hard to fill. Specialist Media Networks are designed to better support employers hiring for specialist roles such as those in tech.

Quesam has launched an app designed to enhance employee engagement through daily simple questions, replacing traditional lengthy surveys. Quesam provides insights into employee wellbeing and company health by focusing on a single question each day. It captures feedback that reflects the real status of the organisation’s culture.

Talmix, a global marketplace for business talent, and N2S.Global, a workforce solutions company, has announced a partnership to provide clients globally with on-demand talent solutions and compliance capabilities. This partnership provides N2S.Global clients with access to business talent through the Talmix marketplace and enables streamlined employer of record (EOR), independent contractor compliance and global mobility services for the Talmix client base.

21 March 2024

CandidatePages to cut social media application process to 60 seconds

According to the company press release, the simple and intuitive application process can be completed in just 60 seconds, making applying for a job quick and easy, rather than being redirected to a lengthy, impersonal form.

CandidatePages, which works with job adverts placed on all social media including Instagram, Facebook, TikTok and YouTube, draws its inspiration from eCommerce rather than traditional recruitment tech.

It features an AI assistant who ‘chats’ with applicants to learn more about their experience, relays answers to hiring managers and even helps candidates complete their application.

This includes identifying any anomalies in a CV, such as career gaps or changes, to give a fuller picture to recruiters and help them identify candidates whose skills best match the role’s requirements.

CandidatePages autosaves throughout the process, and in the event the candidate doesn’t finish the form, the AI assistant will later encourage them to do so by engaging directly with them via SMS and email.

According to the company, the first recruitment campaign to use it saw a 9.7% application rate, with one in 10 of those seeing a job advert applying immediately (more than double the typical conversion rate for application form completion).

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19 March 2024
HR

Durhamlane’s workforce benefits from international working

The new policy allows its employees to travel outside the UK for up to two months per year.

Created after the ‘revenue accelerator’ firm identified a significant percentage of its younger employees had a desire to travel alongside working, especially those with families overseas.

The firm is headquartered in Newcastle, but its 97-strong workforce is spread across the UK. A quarter of its clients are located in Europe, North America and Asia-Pacific. As a result, 21% of the durhamlane team is multilingual, covering 12 different languages, a company statement said.

Under the slogan ‘The World Is Your Workplace’, the International Working Benefit “complements the lifestyles of employees, allowing them to visit family abroad and celebrate religious holidays, and also having an in-office presence with durhamlane’s clients internationally”, the company said.

Sinead Hall, chief people officer at durhamlane, who developed the policy, said: “When we considered the diversity of our workforce (which is made up of at least 18% ethnic groups), and the fact that we sponsor migrant workers via the skilled worker route, we started to think about where some of our employees call home. This led us to looking at the ability to work internationally.

“Together with the fact that a lot of our clients have head offices all over the globe, this brought us to the conclusion that it was important to give our employees more freedom to choose their location of work, whether remotely in the UK or abroad.

“We believe the International Working Benefit does this, meeting our objectives of attracting and growing our people, not only through nurturing and empowering existing employees, but also making the company an attractive prospect to join.”

The benefit was trialled and subsequently rolled out after it was met with unanimous approval from an internal focus group led by Sam Vardon, durhamlane’s junior people adviser. Feedback centred around mental health benefits, as well as an improvement to social life and happiness outside of work, proving the success of the policy.

Since then, four employees have used the International Working Benefit to travel around the world, from Spain, to France, to Pakistan and beyond.

Commenting on what the policy means on a personal level, head of operations Josh Guthrie said: “This benefit allows me great flexibility in being able to visit my parents, who emigrated to Spain at the end of 2023. I can work completely seamlessly when abroad and keep in regular contact with my line manager and my team.

“My parents used to live locally, so their move took a bit of getting used to, but the International Working Benefit allows me to spend time with them more than I expected possible.

Sales development representative Waqas Rajput added: “I visit my family during the month of Ramadan, and as a practicing Muslim, it is invaluable for me that I can break my fast with my family and celebrate Eid. This policy allows me to make the most of my travel.

“Whilst using the benefit, I was able to work as normal and exceeded my standards of working.”

Over the next year, durhamlane said it hopes more employees will take advantage of the new policy. 

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