The changing face of interaction

As customer relationship management (CRM) now plays a greater role in recruitment, Sue Weekes looks at how it continues to evolve and shape business practice

Like almost all business processes and applications, customer relationship management (CRM) is getting a whole lot more social. The term ’social CRM’ is still relatively new but is sure to gather momentum over the coming months.

Defining it isn’t easy since it can mean different things to different organisations and suppliers. Some call it a strategy, while...

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