Hospitality recruiters need to promote hospitality jobs as a career of choice, says Sarah Hegarty, human resources director, Park Plaza Westminster Bridge London.

Hegarty told Recruiter: “Recruiters in hospitality and catering also must overcome the perception that hospitality is not a good career option in the UK. Europe has a better reputation for developing new talent through educational choices for hospitality. As with almost every industry, the large brands also are competing for the best talent.”

For more from Sarah Hegarty, see Recruiter’s hospitality and catering sector focus 17 March.