Manchester sets the gold standard

Innovative sponsorship deals kept the UK’s flagship sporting event on the right track. Celia Poole reports

The statistics are staggering: 15,000 volunteers, 6,000 athletes, 5,000 members of the media, more than a million spectators, 72 countries, 17 sports, a £110 million stadium and 200 hours of live TV broadcasting. The sum of all these parts was Manchester 2002 - the XVII Commonwealth Games.

Kuala Lumpur, the host for the 1998 games, officially handed over the...

To continue reading this article you need to be registered with Recruiter . Registration is FREE and only takes minutes. Register here or sign in below if you already have an account.

Already registered? Login

Don't have an account?

Register for FREE today to access all premium online content and select your email preference.

We're here to help

If you have queries about accessing premium content, contact a Recruiter sidekick at [email protected] for more information or call +44 (0) 208 950 9117.

Top