Brand of gold
13 September 2012
Great branding can deliver 24-carat results when raising your profile
Mention the word ‘branding’ to recruitment companies and they start fussing about their logo, the size and style of lettering, the colour and the angle it’s positioned – as if that completes the branding exercise and that’s all there is to it.
There aren’t many recruitment companies that are household names – we’re not talking Heinz or Coke here. Having a...