Arrogant, devious, slimeballs, the enemy…

…Is this what you think of salespeople? Because it’s how purchasers see them, according to a new report, which found trust and co-operation was lacking in buyer-seller relationships. Mark Whitehead examines how both sides should work together to get bette

There was once a purchaser in the footwear business buying on behalf of several shoe shops. One day, a major supplier said that a particular line was going to be a big success. The purchaser thought this was a line being spun by a crafty salesperson looking for sales, and ignored them.

Three months later, the shoes were on the market and selling like crazy -...

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